In September, the business landscape takes a strategic turn, and communication stands in the spotlight. It’s the prelude to the year’s final quarter, a time when your decisions can shape the outcome. Some companies choose this moment for deep strategy sessions, while others keep their strategic engines running all year. Regardless of your approach, let’s dive into five areas demanding your attention this month.
1. Reflect on past performance
Before diving into new strategies, take the time to look back and assess your past performance. Review your achievements and setbacks from the previous months. Look at your goals and KPIs. And don’t forget those OKRs. What milestones did you reach? What fell short of expectations? This reflection is your springboard for making informed decisions moving forward. It’s about learning from your experiences and using that knowledge to refine your strategies.
2. Beyond marketing
As September rolls in, and budgets slim down, it’s time to think beyond the usual marketing playbook. Sure, tactics matter, but what sets your business apart is a compelling brand story that stretches across every touchpoint. Think about what your brand stands for, how it creates value for your customers, and where it connects with audiences. Crafting a deeper, lasting connection can lead to customer loyalty that goes far beyond one-off purchases. It’s about building a brand that people genuinely care about.
3. Discover customer depth
Getting to know your customers on a profound level is paramount. Look beyond surface-level data and demographics. Dive deep into understanding their desires, pain points, and what truly drives them. When you reach this depth, you can tailor your products, services, and marketing in a way that speaks directly to their needs. It’s about making customers feel valued, understood, and eager to engage with your business. Happy customers are not only loyal but can also become brand advocates, spreading positive word-of-mouth. It’s a win-win.
4. Unity in vision and messaging
In September, gather your team and ensure everyone is on the same page. A united vision is the compass that guides your business – and communication. Make sure every member, from top to bottom, understands not just what your company does, but how it talks about it. This alignment creates focused messaging and empowers team members, all rowing in the same direction. Consider bringing in a facilitator to guide the process.
5. Imagine tomorrow’s trends
Lastly, invest some time in staying current with industry trends. What changes are happening? Are there emerging technologies or consumer behaviors that could impact your business? Being proactive in preparing for these changes can give you a competitive edge. It’s about staying agile, anticipating shifts, and positioning your business to thrive in an ever-changing landscape.
Embrace the fall season not just as a time for pumpkin spice lattes but as a period of reflection and preparation.
Sometimes if helps bringing in an outside expert to guide efforts, articulate insights, and help shape plans. By focusing on these key areas, you’ll set the stage for a successful year-end push and position your business for growth in the months to come.
→ Check out my Back to Work Fall 2023 Communications Program to channel your efforts as a team.