Strategy is the easy part.
Most of it dies after the meeting ends. I find out where and why, before it costs you the year.
Does this sound familiar?
Every team has a plan. No one can show how the plans connect.
There’s a list of priorities, but resources and investment aren’t focused behind any of them.
The decision got made. Six months later, nothing has changed.
Different symptom, same story:
Aligned but never adopted.
Two decades in brand strategy, business development and marketing, spent at the same junction: the point where an organisation’s ambition outruns its ability to execute it. I write about that in my newsletter, Undercurrent.