Is your sweet spot really that sweet or just a spot?

I position, build and grow brands with a clear focus and a guiding business compass.

Signature Strategy is a custom approach that infuses strategic brand development with intentional, individual simplicity.

Désirée Bambynek

Meet Désirée

My story is one of fluid change, experimentation and exploring simplicity. Born in California, I grew up between Honolulu, Paris, Monaco and Atlanta. I replaced geographic diversity with professional exploration, and found my ultimate playground in the world of strategy, brand and business.

Today, I help modern entrepreneurs and self-starters work through pivotal business moments — be it revisiting what they stand for, focusing their approach or creating new value.