Désirée Bambynek

Strategy Maker. Business Levitator. Sparring Partner. Creative.

Currently Director International Growth at fischerAppelt, a communications powerhouse, sparring partner to brand leaders via my Studio and Co-Founder of The Creative Insider, a platform for creative professionals.


I am a strategist-at-large, modern business leader and executive advisor with 12+ years experience in the leading brand, communications and digital agencies.

My experience spans from advising global DAX corporations in brand leadership, growth and communications operations, to guiding young brands in establishing their market voice and gaining momentum.

Over my dynamic career journey, I have traveled from the details of project planning and account profitability, to the meta-dimensions of strategy development and execution. Along the way I have dipped my toe more than once in the fluidity (and complexity) of creative business and selling services instead of products.

I advise executives, agency leaders and founders in moving their business and brand to the next stage by building a strong core and clear direction, with a global focus.

I am Co-Founder of The Creative Insider, a platform helping creatives navigate their way to becoming accomplished professionals.


Brand Building

Identity and value systems development

Brand strategy

Strategy frameworks and roadmapping

Positioning and messaging

Business Advisory

Communications modelling and setup

Potential assessment

Execution planning

Executive advisory

Collaboration Culture

Workshop development and facilitation

Operations advisory and setup

Way of work

fresh off the brain

Traveling for a fresh perspective