I have worked as part of some of the industry’s leading brand, digital and communication agencies. My client work spans from advising global DAX-corporations in brand leadership, positioning and communications, to helping young brands establish their identity and gain momentum.

Over the years, I have developed an astute expertise in brand identity and positioning, specializing in creating healthy, value-driven brand narratives.

I also design and moderate workshops that help brand teams develop new avenues and create actionable brand plans.

Putting my ideas and insights into writing, I publish perspectives ranging from business, brand, individualization to cultural developments. As a creative, I venture into photojournalism, visual storytelling, and various editorial and design experiments.

I am Co-Founder and Co-Host of The Creative Insider, a platform helping creatives navigate their way to becoming accomplished professionals.