The strategy-to-execution bridge for complex categories.

I design strategy and operating systems that help businesses earn trust and create traction — across positioning, category framing, customer experience, lifecycle value, and go-to-market. I join at pivotal moments: realignments, new offers, market entry, stalled initiatives. The outcome is clarity teams can operate: a small set of priorities and KPIs, clear ownership, clean handoffs, and a cadence that sustains execution.