Forging connections in flux, I co-pilot with brand leaders to navigate new developments and fuel evolutionary growth.

Areas of impact

✳︎ Brand Transformation

Evolving vision, refining positioning, and developing guiding principles to ensure the brand’s essence remains consistent for audiences and fully integrated across the organization as the business evolves.

❖ Customer Engagement & Relationship

Identifying key demographics, understanding their needs and preferences, and tailoring brand experience and communication strategies to engage them effectively.

∞ Strategic Leadership

Anticipating market trends, adapting strategies accordingly, and setting priorities to maintain stability while driving growth.

⚛︎ Innovation & Adaptability

Leveraging new technologies and novel approaches to capture emerging opportunities, diversify reach, and engage audiences in unique and impactful ways.

This mindset guides my work:

I develop strategies and systems that help brand leaders recognize what’s next, understand why it matters and how to make it work.

To do so, I blend brand strategy, communication, marketing and commerce to forge a path forward through the evolving market landscape. My curiosity for new approaches and technologies translates into helping brands stay nimble and relevant in today’s fast-paced world.

It’s all about aligning the multifaceted domains of brand with business goals to spur growth, enhance relevance, and expand market presence. I’ve led various new business endeavours, from digital overhauls and mobile-centric strategies, to refreshing brand narratives and experiences that deepen customer connections.

Published thinking

What makes a good strategy [Op-Ed, Future Strategies]

A test of strengths for brands in web3 [Op-Ed, Trend Report]

Our new reality of communications [Op-Ed, Trend Report]

Found in translation [Op-Ed, Trend Report]

Brand in Context [Research Report]

The importance of being selective with social media [Op-Ed, Thrive]

The brand as publisher [two part Op-Ed, Virtual Identity Blog]

What others say

Désirée’s analytical skills, managing complexity while using valuable strategic frameworks, and visionary and creative thinking impressed me. Désirée created loads of added value in just a few days. Also, Désirée has a great team spirit and a truly unpretentious mindset.

I love to work with Désirée and profit from her great experience in the industry – and can highly recommend her as a strategist at Director level.

— Julia Daubertshäuser, Director Strategy, Liganova The Brand Retail Company

I worked with Désirée for some time and was infected by her ideas, structured work and personality.

A clear analytical view, precision in implementation and fun to work with — it’s what makes a great strategist and Désirée belongs to the best.

— Christian Clawien, Head of Customer Communications, S-Bahn Hamburg

Désirée’s flexibility and positive energy were major success factors for the event. She was always well prepared and we benefited greatly from her experience.

— Signe Brüdt, Campaign & Global Partnerships Lead, Bayer

Désirée’s strength is understanding the requirements and needs of a project and its stakeholders in great detail. And to develop the right solutions with her team. She uses her strong analytical skills to achieve effective results.

I highly recommend Désirée. Especially in overcoming complex challenges and developing strategic directions.

— Florian Hießl, VP, Global Head of Digital Internal Eco-System, Siemens

Désirée has been a crucial element in our brand strategy. Not enough business owners take a step back and think about their brand as carefully or thoroughly as Désirée has helped us to do.

She is an incredibly thoughtful and intelligent professional, helping us to avoid doing everything “just because”, really thinking through what we want our company to represent, and how we want our company to communicate through social media, events, and branding.

— Jeff Gibson, Co-Founder and Head of Marketing, Shanna Paxton Photography

Thanks to Désirée’s support we significantly improved collaboration with our B2B partners in two key projects.

— Matthias Seeger, Head of Product Management and Marketing, Geno Broker