Brand power revisited
New brand approaches are necessary to succeeding in today’s consumer-fueled reality
Common blind spots tripping brands up
Recognizing what we don’t see can be as valuable as understanding what we do
Becoming more change-positive
Is change your friend or foe? 3 skills to becoming comfortable with change.
Web3 and the test of brand strength
The next internet age will radically shift the brand landscape / in German
Digital meeting culture and the breakdown of national silos
Why meeting culture needs a digital redefinition / in German
Found in translation
Mit Marketing Intelligence und einer interkulturell-integrierter Kommunikation zu einer erfolgreichen Internationalisierung im Marketing – in German