Brand power revisited
New brand approaches are necessary to succeeding in today’s consumer-fueled reality
New brand approaches are necessary to succeeding in today’s consumer-fueled reality
Recognizing what we don’t see can be as valuable as understanding what we do
Is change your friend or foe? 3 skills to becoming comfortable with change.
The next internet age will radically shift the brand landscape / in German
Why meeting culture needs a digital redefinition / in German
Mit Marketing Intelligence und einer interkulturell-integrierter Kommunikation zu einer erfolgreichen Internationalisierung im Marketing – in German
Let’s talk about the wave of creativity that was unleashed in the turbulent first half of 2020. Solidarity and social isolation pushed the use of digital possibilities to new horizons. The number of Instagram Live streams increased 70% between March and April alone. People are just not meant to be alone, and the world put
Moving forward should mean questioning and possibly rethinking how we do things
A personal letter to our global business drivers: our brands. And a call for a marketing revolution.
Patterns of complex thinking can be harder to break than expected.
The year ahead is a call to stronger identity. A few thoughts and manifestations in preparation.
And how customer-centricity is key to more balanced, relaxed individuals.
Content creation is a collaborative endeavour – not just a marketer’s past-time.
As the first half of the year is coming to a close, I observe an undefinable uncertainty tainting 2018. It seems we are allowing outside circumstances to stall our visions, warp our plans and developments. The most recent was the minute but tangible panic-wave that crept up in May, also known as GDRP (DGSVO). A