Thinking, Explorations, Field Notes

Brand power revisited

New brand approaches are necessary to succeeding in today’s consumer-fueled reality

Found in translation

Mit Marketing Intelligence und einer interkulturell-integrierter Kommunikation zu einer erfolgreichen Internationalisierung im Marketing – in German

Forecast 2021

Looking forward to the themes that we carry into 2021

Killing your darlings

Retiring ideas and the things they don’t cover in creativity manuals

When inspiration suffers diffusion

Let’s talk about the wave of creativity that was unleashed in the turbulent first half of 2020. Solidarity and social isolation pushed the use of digital possibilities to new horizons. The number of Instagram Live streams increased 70% between March and April alone. People are just not meant to be alone, and the world put

Dear brands

A personal letter to our global business drivers: our brands. And a call for a marketing revolution.

The year of identity

The year ahead is a call to stronger identity. A few thoughts and manifestations in preparation.

On making decisions and moving forward

As the first half of the year is coming to a close, I observe an undefinable uncertainty tainting 2018. It seems we are allowing outside circumstances to stall our visions, warp our plans and developments. The most recent was the minute but tangible panic-wave that crept up in May, also known as GDRP (DGSVO). A