Désirée Bambynek


Growth Strategy & International Business Development

Lead and development of the agency’s international positioning and new product portfolio

Building of strategic brand partnerships



Brand Strategy & Advisory

Development of a brand identity, values system and positioning

Communications advisory, founder sparring and business consulting

Development of target group engaging key messages


L.O.V. Cosmetics

Brand & Communication Strategy

Development of a social media engagement strategy and creative advisory


Siemens Corporate Communications

Strategic Advisory & Project Lead

Strategic advisory and buy-in for the corporate digital transformation and new brand ecosystem

Management and lead of mobile-first design concept, interaction, user journeys and usability testing

Development, advisory and lead of the company’s mobile-first website relaunch


Sandoz Novartis

Brand Strategy

Development and moderation of a series of insighting workshops and survey with internal teams

Development of the new brand positioning and narrative

Strategic roadmap for implementing the new customer centric strategy

Executive advisory and sparring


BYK Chemie

Strategy & Project Lead

Conceptualization of a global survey, execution of one-on-one client interviews and insights development

Condensation into a comprehensive insight report as decision making basis for the digital strategy

Development of the brand interaction element of the new global digital strategy, including b2b user journeys and content architecture


MSD Animal Health Germany

Brand Strategy

Development of the new brand positioning with focus on customer centricity


Marlboro Philip Morris

Change Consulting, Content Strategy & Account Direction

Strategic advisory in helping the brand with their digital transformation in form of C-suite buy-in and executive sparring

Go-to-market launch for the brand’s new content platform Neuland

Operational setup, workflow and management of all platform operations and content production, including on-set international video shoots


Phoenix Contact

Content Strategy

Development of a content strategy with focus on thought leadership

Conceptualization of content formats

Content workflow advisory to transition to new strategy


Triplesense Reply

Business Consulting

Development of a positioning, pitch framework and signature methodology


Geno Broker

Customer Relationship Nurturing

Development of strategic messaging across a new user journey to enhance customer engagement

Conceptual development of materials and formats

Increase of depot sign ups through seamless communication touch points


Omshibi Wellness

Branding & Identity

Brand and business strategic advisory

Logo and website design


Shanna Paxton Photography

Brand Advisory & Strategy

Strategic advisory in setting up brand and marketing

Development of focus topics and key messages to increase marketing efficiency



Campaign Lead

Management and development of national product campaigns

Lead on the Lufthansa x Google Street View collaboration and resulting communications

Publications & Ventures


The Brain Itch Newsletter

Found in Translation, Trend Report Digital and International, 2021

Brand in Context, three-part digital magazine issue on shifting brand meaning and purpose, 2018–2020

Faces Of Oly, photo exhibition, 2014

Putting Out Fires, local editorial, 2014

The Brand As Publisher, two-part report, Virtual Identity Blog, 2011



Co-founder and co-host The Creative Insider, a platform and podcast helping creatives become accomplished professionals, launched 2020

Neighborhood Stories, local digital blogazine dedicated to people and businesses in Erlangen, Munich and Seattle, 2010–2015


Research & Reports

The Year of Identity, Trend Forecast 2019


I also host and moderate international happenings.

Humble Praise

Thanks to Désirée’s support we significantly improved collaboration with our B2B partners in two key projects.

– Matthias Seeger, Head of Product Management and Marketing, Geno Broker

Désirée uses her strong analytical skills to achieve effective results.

I got to know Désirée as very professional and with a high level of digital know-how. Désirée’s strength is understanding the requirements and needs of a project and its stakeholders in great detail. And to develop the right solutions with her team.

I highly recommend Désirée. Especially in overcoming complex challenges and developing strategic directions.

– Florian Hießl, VP, Global Head of Digital Internal Eco-System, Siemens

Désirée has been a crucial element in our marketing strategy.

She is an incredibly thoughtful and intelligent professional, helping us to avoid doing everything “just because”, really thinking through what we want our company to represent, and how we want our company to communicate through social media, events, and branding.

Not enough business owners take a step back and think about their marketing as carefully or thoroughly as Désirée has helped us to do.

– Jeff Gibson, Head of Marketing, Shanna Paxton Photography

Désirée managed one of our largest digital platform projects for a major FMCG client. I was impressed with how quickly she grasped and came into the challenging and complex tasks. These included re-structuring our internal digital team and processes, while advising and managing a demanding client who was in the middle of their digital transformation.

Désirée is bright, earnest and dedicated.

– Birgit Wilson, Group Client Leader, Member of Management, Leo Burnett