Editing is Idea’s hot sauce
The necessary process of editing takes your idea from launch to win
Web3 and the test of brand strength
The next internet age will radically shift the brand landscape / in German
Digital meeting culture and the breakdown of national silos
Why meeting culture needs a digital redefinition / in German
Reorientation begins here and now
Moving forward should mean questioning and possibly rethinking how we do things
Dear brands
A personal letter to our global business drivers: our brands. And a call for a marketing revolution.
The year of identity
The year ahead is a call to stronger identity. A few thoughts and manifestations in preparation.
How companies can cure daily overwhelm syndrome
And how customer-centricity is key to more balanced, relaxed individuals.
Have a heart for content-marketers
Content creation is a collaborative endeavour – not just a marketer’s past-time.