Getting more out of trends
Look beyond the obvious to identify the right opportunities
brand
Do we need new, resilient brand models?
Introducing brand fitness, moving beyond data and insights, + an exercise in big picture framing
Collaborate like you mean it
How to incorporate meaningful collaboration into your business strategy, Part 2
Brand power revisited
New brand approaches are necessary to succeeding in today’s consumer-fueled reality
Common blind spots tripping brands up
Recognizing what we don’t see can be as valuable as understanding what we do
Web3 and the test of brand strength
The next internet age will radically shift the brand landscape / in German