I co-pilot with brand leaders to tackle new marketing developments and brand transformations that drive strategic growth.
Focus areas
✳︎ Evolving brand foundations
Working with brand leadership to refine positioning and update guidelines, ensuring the brand’s core values and vision remain consistent and fully integrated as the business evolve.
❖ Building meaningful relationships
Identifying key demographics, understanding their needs and preferences, and tailoring communication strategies to engage them effectively.
∞ Navigating transitions & growth
Anticipating market trends, adapting strategies accordingly, and setting priorities to maintain stability and momentum.
⚛︎ New marketing frontiers
Leveraging new technologies and novel approaches to capture emerging opportunities, diversify reach, and engage audiences in unique and impactful ways.
Driven by curiosity and a focus on tangible outcomes, I help brands stay agile and in tune with today’s rapid changes. My role is to steer brands through the ever-evolving digital landscape with fresh strategies and transformative projects. I work at the intersection of brand strategy and marketing innovation.
As an interdisciplinary strategist, I align all my actions with business and brand objectives, focusing on driving growth through creating demand, enhancing brand awareness, and expanding market presence.
My experience spans a range of initiatives, from spearheading digital brand transformations to pioneering mobile-first approaches and revitalizing brand narratives to foster stronger connections between brands and their audiences.
Published thinking
What makes a good strategy [Op-Ed, Future Strategies]
A test of strengths for brands in web3 [Op-Ed, Trend Report]
Our new reality of communications [Op-Ed, Trend Report]
Found in translation [Op-Ed, Trend Report]
Brand in Context [Research Report]
The importance of being selective with social media [Op-Ed, Thrive]
The brand as publisher [two part Op-Ed, Virtual Identity Blog]
What others say
Désirée’s analytical skills, managing complexity while using valuable strategic frameworks, and visionary and creative thinking impressed me. Désirée created loads of added value in just a few days. Also, Désirée has a great team spirit and a truly unpretentious mindset.
I love to work with Désirée and profit from her great experience in the industry – and can highly recommend her as a strategist at Director level.
— Julia Daubertshäuser, Director Strategy, Liganova The Brand Retail Company
I worked with Désirée for some time and was infected by her ideas, structured work and personality.
A clear analytical view, precision in implementation and fun to work with — it’s what makes a great strategist and Désirée belongs to the best.
— Christian Clawien, Head of Customer Communications, S-Bahn Hamburg
Désirée’s flexibility and positive energy were major success factors for the event. She was always well prepared and we benefited greatly from her experience.
— Signe Brüdt, Campaign & Global Partnerships Lead, Bayer
Désirée’s strength is understanding the requirements and needs of a project and its stakeholders in great detail. And to develop the right solutions with her team. She uses her strong analytical skills to achieve effective results.
I highly recommend Désirée. Especially in overcoming complex challenges and developing strategic directions.
— Florian Hießl, VP, Global Head of Digital Internal Eco-System, Siemens
Désirée has been a crucial element in our brand strategy. Not enough business owners take a step back and think about their brand as carefully or thoroughly as Désirée has helped us to do.
She is an incredibly thoughtful and intelligent professional, helping us to avoid doing everything “just because”, really thinking through what we want our company to represent, and how we want our company to communicate through social media, events, and branding.
— Jeff Gibson, Co-Founder and Head of Marketing, Shanna Paxton Photography
Thanks to Désirée’s support we significantly improved collaboration with our B2B partners in two key projects.
— Matthias Seeger, Head of Product Management and Marketing, Geno Broker