Find your sweet spot
& build your brand confidence.
Be clear on what your brand stands for
I help you clearly carve out your brand identity, what makes you stand out and give value, and how you interact with audiences.
Develop a clear direction
I help you uncover hidden brand potential and develop a clear path moving forward – no more second-guessing steps along the way!
Drive value through brand strategy
I help you develop a clear, flexible, value-based brand strategy – turning audiences into loyal fans.
Experiment with new forms of brand expression
I help you identify areas of growth and develop pilot projects that aim at increasing your audience impact. We'll use creativity to explore new brand engagement possibilities.
#brand #identity #positioning #research #strategy #narrative #trend-analysis #forecasting
#content #audience-insighting #storytelling #editor-in-chief #creative-direction
#culture #organizational-brand-culture #leadership #workshops #moderation
She is an incredibly thoughtful and intelligent professional, helping us to avoid doing everything “just because”, really thinking through what we want our company to represent, and how we want our company to communicate through social media, events, and branding.
Not enough business owners take a step back and think about their marketing as carefully or thoroughly as Désirée has helped us to do.
Jeff Gibson, Head of Marketing, Shanna Paxton Photography
Brand identity for authentic.network
Identification and development of brand values, refining of the initial mission statement, ongoing brand leadership advisory.
Content strategy for Phoenix Contact
Identification of content strengths, development of an overarching content strategy.
Digital brand ecosystem for Siemens
Development of an overarching Siemens Corporate brand and content footprint in the digital space, channel focus and prioritization, long-term brand development.
Brand partnerships for Geno Broker
Development of customer journeys, target group segmentation and core messaging, communication channel strategy, development of partner communication formats.
Brand & design for Omshibi Wellness
Development of overarching brand strategy, website design, channel strategy, logo design.
Communication advisory for Shanna Paxton Photography
Initial brand strategy development, brand messaging and marketing rollout advisory.
Established brands // Siemens, Swarovski, L.O.V. Cosmetics, Consorsbank, Aareal Bank Group, Geno Broker, DATEV, Phoenix Contact, GlaxoSmithKline, BYK Chemie, Jacobs-Mondelez, LichtBlick, Rodenstock
Entrepreneurial brands // authenic.network, Omshibi, Shanna Paxton Photography, The Creative Insider Podcast
Agencies // fischerAppelt, Leo Burnett, Virtual Identity, RTS Riegerteam, Shift Strategy Consultants, Serviceplan Group, Publicis Groupe