now is the time for creative, strategic leaders

You see trends and market shifts for what they are: An opportunity to experiment and evolve. You understand that business needs courageous creativity more than ever, but leads to chaos with a strategic approach.

You know from experience that consistently investing in your brand, sharing the same vision in your team and practicing adaptive growth are key success factors for these unpredictable times.

When you see your strengths clearly, recognize overarching themes and understand how to create value through them, potential and opportunity intersect.

You use strategy to envision, explore and unfold the possibilities, not just get through the fiscal year. You are creative, but also pragmatic. You are a pro business player, but also dare to risk new things.

You take your next step with confident focus because you and your team understand where you come from, what actions will create new value, and how to adapt to new developments while building your future.

Together we’ll get you moving by transforming your potential into capability. I help business leaders, ambitious professionals and independent experts thrive through change — and create a sustainable advantage in a fast world for their organization, their team and themselves.

Core Services

I work as an advisor, coach or hands-on consultant to help you navigate and shape your brand’s endeavors, and enable your team.

Explore possibilities, navigate pivotal business moments, find solutions to those challenges that begin with ambiguous questions and unfold your strategy into the organization.

• Brand Positioning, Value Proposition & Strategy

• Strategic Insighting & Foresight, Custom Reports

• Growth Strategy & Change Advisory

• Future Exploration

Unleash the power of your brand’s DNA, amplify your message, identify opportunities to create new value, and empower your team and customer.

• Brand Building & Strategy

• Customer Insighting, Research & Interviews

• Narrative, Core Messaging & Communications

• Brand Experience

• Brand Evolution & Transformation

Build capabilities, enhance skills and develop practical guidance systems your team needs to make the imagined future a reality. Because strategy without action is just wishful thinking.

• Strategic Sparring & Executive Consulting

• Brand Frameworks & Guidance Systems

• Execution Consulting

• Individual Capability Building

• Workshops & Discovery Sessions

what working with me feels like

Simple and accessible over fancy buzzwords and jargon.

Focus on the essential actions that will have the biggest impact on your business.

Questions and conversations before quick assumptions and statements, always.

Reflection and action co-exist — each has it’s time and place.

Strategy is a fluid experience, not a static deck or one-time step.

Strategy becomes reality when it is unfolded into the organization, lived and evolved.

Open directness. We’re working to solve something and grow, not stroke your ego.

Easy Starters

Identify trends and movements on the horizon and begin to understand how they will impact your business. Or deep dive into customer motivations and explore possibilities to create new value.

I develop custom reports and strategic field studies so you can make informed decisions.

• Foresighting & Trend Reports: Begin laying the groundwork for the near future.

• Customer Interviews: Understand motivation and needs to better deliver value.

• Digital report incl. discussion workshop

Get sales, comms, marketing and development on the same page again by rediscovering brand values, the overarching narrative or strategy, and identifying why the brand has shifted, and where to adjust your course.

• Workshop format with up to 8 participants

• Workshop design, moderation and take-away

Frame the problem, identify the right solution and get from A to B with the least amount of friction. Let me be your sounding board and help you solve whatever is keeping you up at night.

• One-on-one strategic expert advisory, digital format or call

• 3 x 60 minute sessions over 6 weeks

• Includes recommendations for your note-taking

• 1 x 30 minute follow-up after 8 weeks

what clients say

I worked with Désirée for some time and was infected by her ideas, structured work and personality.

A clear analytical view, precision in implementation and fun to work with — it’s what makes a great strategist and Désirée belongs to the upper level.

— Christian Clawien, Head of Customer Communications, S-Bahn Hamburg

Désirée’s strength is understanding the requirements and needs of a project and its stakeholders in great detail. And to develop the right solutions with her team. She uses her strong analytical skills to achieve effective results.

I highly recommend Désirée. Especially in overcoming complex challenges and developing strategic directions.

— Florian Hießl, VP, Global Head of Digital Internal Eco-System, Siemens

Désirée has been a crucial element in our brand strategy. Not enough business owners take a step back and think about their brand as carefully or thoroughly as Désirée has helped us to do.

She is an incredibly thoughtful and intelligent professional, helping us to avoid doing everything “just because”, really thinking through what we want our company to represent, and how we want our company to communicate through social media, events, and branding.

Jeff Gibson, Co-Founder and Head of Marketing, Shanna Paxton Photography

Désirée’s flexibility and positive energy were major success factors for the event. She was always well prepared and we benefited greatly from her experience.

Signe Brüdt, Campaign & Global Partnerships Lead, Bayer

Thanks to Désirée’s support we significantly improved collaboration with our B2B partners in two key projects.

Matthias Seeger, Head of Product Management and Marketing, Geno Broker