Let's rethink how we do *brand*.

How do I build a purposeful and conscious brand?

How do I lead my brand without getting lost in today’s marketing maze?

What activities are worth my time and money?

Creating and leading a meaningful brand, even if it’s just your personal brand, is overwhelming. It takes more than a product or an idea to stand out in today’s brand economy. You need a strong foundation, a compelling narrative and credible action – as well as the tools and resources to get it done.

I help you strengthen your core, clarify your purpose and message, and confidently navigate through this fast-paced, buzzword-y economy.

Let’s not add to the mainstream but bravely stand apart. Together we’ll shape what responsible, conscious and effective brand leadership can look like.


Brand foundation & strategy

Set the foundation for your success. We’ll peel back the layers of what makes your brand irresistible, and weigh opportunities and weaknesses.

We’ll deep dive into your market and target consumers to gain a deeper understanding into what value they yearn for.

– Market & Consumer Insighting
– Brand Purpose & Positioning
– Brand Values
– Brand Strategy

Brand storytelling

We’ll define what stories you tell and how you spread the word. We’ll translate your values into concrete narratives and topics, so you gain clarity in content creation.

– Core Messaging & Topics
– Communication Strategy
– Content & Touchpoint Framework


Brand experience

Brand experience is an increasingly important success factor for consumer loyalty.

We’ll look at how your brand experience can be a vehicle to transporting your brand values and define what factors you need to grow and focus on.

We’ll also look at which brand activities need to be prioritzed to achieve that valuable experience.

Finally, we’ll develop an actionable roadmap moving forward.

– Brand Experience Framework
– Incorporating Brand Values
– Brand Campaign & Creative Consulting
– Execution Framework & Roadmapping

What I help you achieve

Gain new perspectives

I help you look outside your brand, get inspired by things happening outside your industry and cultural context, and explore new avenues.

Get unstuck & confidently move forward

I help you solve challenges and get things done. Roadmaps, structures or outputs are designed to give you clarity and confidence in moving toward your goal.

Conscious creation

I focus on creating impact-infused, intentional but also manageable solutions that don't add to the mainstream, but enrich and bravely stand apart.

Collaboration formats

Advisor & partner

Brand strategy & execution

Hands-on support

Freelance consulting


Workshop & inspiration

Désirée is an incredibly thoughtful and intelligent professional.

She has been a crucial element in our marketing strategy, helping us to avoid doing everything “just because”, really thinking through what we want our company to represent, and how we want our company to communicate through social media, events, and branding.

Not enough business owners take a step back and think about their marketing as carefully or thoroughly as Désirée has helped us to do.

Jeff Gibson, Head of Marketing, Shanna Paxton Photography

Brands I've teamed up with


The Creative Insider Podcast, Geno Broker, Omshibi, Shanna Paxton Photography


Siemens, BYK Chemie, Swarovski, Consorsbank, Aareal Bank Group, DATEV, Phoenix Contact, GlaxoSmithKline, Jacobs (Mondelez), LichtBlick, Rodenstock


fischerAppelt, Leo Burnett, Virtual Identity, RTS Riegerteam, Shift Strategy Consultants, Serviceplan Group, Publicis Groupe