Désirée is a brand strategist and creative consultant. She specializes in building conscious and resilient brands, creating engaging narratives and growing strategic capabilities.
She also connects the dots between brand, business and self-development through writing and illustration.
Welcome to her digital space for work and creative exploration.
Brand success begins from the inside out. Let’s tackle three core aspects:
I. Clarity – in identity, message, consumer groups and approach moving forward. Being clear on what promises you are making to consumers and what challenges you take on.
II. Confidence – is derived from that clarity. But also confidence the brand gives consumers and exhibits in partnerships, both internal and external. Confidence that comes from knowing who you are, what you stand for and how to make it happen.
III. Fluidity – as in exploring new ways of utilizing proven methods and concepts, fostering a collective knowledge instead of individual achievement, or discovering new flexibility in conventional structures.
That’s the bottom line. That’s what we’ll create and explore here.
At the intersection of brand, self, business and creative authenticity – Join me in connecting the dots and adding a personal view on current events.
This newsletter respects your inbox – I’ll only write you when there’s a bigger picture to be seen.
Thoughtfully roasted in a love of words and seasoned with sarcasm.