The consistency trap
Social identities may have us trapped in limbo.
Let’s talk about the wave of creativity that was unleashed in the turbulent first half of 2020. Solidarity and social isolation pushed the use of digital possibilities to new horizons. The number of Instagram Live streams increased 70% between March and April alone. People are just not meant to be alone, and the world put …
In choosing to dedicate this first issue of 2020 to reorientation back in January, I was going through my own personal retrospection. If 2019 was the year of identity, which still rings true, 2020 would continue with re-evaluation and discovery. Only in March did I realize how fitting this issue’s theme is on a global …
A personal letter to our global business drivers: our brands. And a call for a marketing revolution.
A first post-lockdown outing reveals some new behaviors for the months to come.