The consistency trap
Social identities may have us trapped in limbo.
When inspiration suffers diffusion
Let’s talk about the wave of creativity that was unleashed in the turbulent first half of 2020. Solidarity and social isolation pushed the use of digital possibilities to new horizons. The number of Instagram Live streams increased 70% between March and April alone. People are just not meant to be alone, and the world put …
Reorientation begins here and now
In choosing to dedicate this first issue of 2020 to reorientation back in January, I was going through my own personal retrospection. If 2019 was the year of identity, which still rings true, 2020 would continue with re-evaluation and discovery. Only in March did I realize how fitting this issue’s theme is on a global …
Dear brands
A personal letter to our global business drivers: our brands. And a call for a marketing revolution.
Going back out there
A first post-lockdown outing reveals some new behaviors for the months to come.
