Designed as impulses and easily digestible strategy snacks, this series explores fundamental tools and concepts, and aims at re-discovering the simplicity that strategy creates.

My goal is to provide a pragmatic, possibly unconventional point of view and to make strategy more accessible and experimental — not to recreate anything that is out there on the topic already, because that’s plenty.

I want to prompt ideas for you to explore with your own brand or your team.

In that sense, it’s a natural extension of my newsletter, The Brain Itch.

I hope it serves its inspirational purpose and becomes a mind-opening strategy snack.

Tune in