build your brand confidence

Less second-guessing every move. More clarity and focus. Put your brand essentials in place and build your business on a strong foundation.

Brand Essentials

taking the 🚀-science out of brand building

Holistic yet simple by design, we’ll discover how to use brand strategy to help you establish your unique brand signature, help your customer better find and hear you through the marketing noise, and prioritize the right opportunities.

Our mission

Helping independent brands and experts create a sustainable advantage in a fast world through focused brand building and communications.

Our goals

First, to help you get your brand off the ground and in front of your customer.

Second, our aim is to help you and your team develop the capabilities needed to lead your brand from today into the future. We don’t want to replace your brand team (or person), but support, enhance and facilitate knowledge.

Brand Essentials

Create a positioning that highlights the value you create for your customers, understands and delivers on your their beliefs and needs, and helps you build a strong brand foundation.

Questions we’ll answer

• What’s your purpose, mission and business contribution?

• What values does your brand stand for? What values does your customer look for?

• What needs or problems are you solving and for whom? What promise and added-value are you providing your customers?

• What is your distinct positioning and what do you help your customers achieve?


Make it clear to your customers how your brand fits into their world: Develop a brand narrative that puts your positioning into context, speaks to your customers’ ideals and expectations, and gives you clarity when you communicate, engage with and nurture your customer relationships.

Questions we’ll answer

• What is your brand’s driving narrative, the recurring red thread?

• What core messages are you communicating with your products? Do they speak to customer expectations?

• What moves your customers and what driving beliefs do they have?

• What physical and emotional benefits are you providing them?

• What strategic pillars does your communication stand on?

• What feeling and experience do you wish your customers to have with your brand, and what principles will help you achieve it?


Strategically achieve your goals: Develop a roadmap to get your brand to where you want to go, identify opportunities, tackle issues holding you back and get from A to B with the least amount of friction.


• Setting an agenda

• Strategic roadmap including prioritization of action items

• Alignment of the existing brand and communications strategy

• Sparring check-ins to guide you and solve issues along the way

Quick fix: Solve an issue

1-3 x 60-minute call: problem framing and consulting

Duration: 4-5 weeks

Deliverable: Hours of expert advice that follows a written agenda/process, very carefully and concisely stated recommendations for your note taking

Implementation guidance: Up to 3 check-ins within 8 weeks, includes quick phone calls and emails during that time

brand confidence is like having a business superpower

✅ More clarity in daily decision-making

✅ Better time management thanks to a clear direction

✅ Knowing what you’re saying, on what channel and why

✅ More time for your customers and creativity

✅ Knowing what to say Yes to — and when to say No

What clients say

Désirée has been a crucial element in our brand strategy. Not enough business owners take a step back and think about their brand as carefully or thoroughly as Désirée has helped us to do.


Jeff Gibson, Co-Founder and Head of Marketing, Shanna Paxton Photography

I worked with Désirée for some time and was infected by her ideas, structured work and personality. A clear analytical view, precision in implementation and fun to work with — it’s what makes a great strategist.


— Christian Clawien, Head of Customer Communications, S-Bahn Hamburg

I highly recommend Désirée. Especially in overcoming complex challenges and developing strategic directions. She uses her strong analytical skills to achieve effective results.


— Florian Hießl, VP, Global Head of Digital Internal Eco-System, Siemens

Thanks to Désirée’s support we significantly improved collaboration with our B2B partners in two key projects.


— Matthias Seeger, Head of Product Management and Marketing, Geno Broker



I have experienced first-hand how frustrating and overwhelming building a brand can be.

And with so many brand templates out there, it can be hard finding your unique signature and voice, and building success on your own terms.

So I’ve distilled nearly 15 years of working in multi-disciplinary strategy roles with both global organizations and young brands into these brand strategy essentials — keeping it simple, focused and practical for you.

Studio Desiree was founded on the principle that strategy unfolds when paired with creativity and practicality. Let me help you build a brand that works with your strengths and create a guidance system that will support you in your professional success.

Désirée Bambynek, Brand Strategist & Studio Founder