Your new superpower

Build your brand confidence

Less second-guessing every move.
More clarity and focus.
Learn to use your brand strategy essentials to create an advantage.

Brand Essentials

Taking the 🚀 science out of brand building

Holistic yet simple by design, we’ll discover how to use brand strategy to help you establish your unique brand signature, help your customer better find and hear you through the marketing noise, and prioritize the right opportunities.

Our mission

Helping independent brands and experts create a sustainable advantage in a fast world through focused brand building and communications.

Our goal

First, to help you get your brand off the ground and in front of your customer.

Second, our aim is to help you and your team develop the capabilities needed to lead your brand from today into the future. We don’t want to replace your brand team (or person), but support, enhance and facilitate knowledge.


Lean into your sweet spot

Create a unique positioning that highlights what makes you different, understands and delivers on your customer’s needs, and helps you build a strong brand foundation.

Questions we'll answer

What drives you and your team? What’s your mission and contribution?

What values does your brand stand for?

What needs/problems are you solving and for who? What promise and added-value are you providing your customers?

What is your positioning and what sets you apart from others?


Clarify & amplify your message

Make it easy for your customers to understand you: Develop a brand narrative that builds on your positioning, speaks to your customers’ needs and expectations, and gives you clarity when you communicate, engage with and nurture your customer relationships.

Questions we'll answer

What is your brand’s driving narrative, the recurring red thread?

What core messages are you communicating with your products? Do they speak to customer expectations?

What moves your customers and what driving beliefs do they have?

What physical and emotional benefits are you providing them?

What strategic pillars does your communication stand on?

What feeling and experience do you wish your customers to have with your brand, and what principles will help you achieve it?


Identify opportunities

Strategically achieve your goals: Develop a roadmap to get your brand to where you want to go, identify opportunities, tackle issues holding you back and get from A to B with the least amount of friction.


Setting an agenda

Strategic roadmap including prioritization of action items

Alignment of the existing brand and communications strategy

Sparring check-ins to guide you and solve issues along the way

Quick fix: Solve an issue

1-3 x 60-minute call: problem framing and consulting

Duration: 4-5 weeks

Deliverable: Hours of expert advice that follows a written agenda/process, very carefully and concisely stated recommendations for your note taking

Implementation guidance: Up to 3 check-ins within 8 weeks, includes quick phone calls and emails during that time

Brand confidence is like having a business superpower

More clarity in daily decision-making

Better time management thanks to a clear direction

Knowing what you're saying, on what channel and why

More time for your customers and creativity

Knowing what to say Yes to — and when to say No

Meet your brand guide
Meet your brand guide

Hi, I'm Désirée

I have experienced first-hand how frustrating and overwhelming building a brand can be. And with so many brand templates out there, it can be hard finding your unique signature and voice, and building success on your own terms.

I distilled nearly 15 years of working in multi-disciplinary strategy roles with both global organizations and young brands into these brand strategy essentials — keeping it simple, focused and highly effective for you.

Let me help you build a brand that works with your strengths and create a guidance system that will support you in your professional success.

What clients say about me

Désirée has been a crucial element in our brand strategy. Not enough business owners take a step back and think about their brand as carefully or thoroughly as Désirée has helped us to do.


Jeff Gibson, Co-Founder and Head of Marketing, Shanna Paxton Photography

I worked with Désirée for some time and was infected by her ideas, structured work and personality. A clear analytical view, precision in implementation and fun to work with — it’s what makes a great strategist.


— Christian Clawien, Head of Customer Communications, S-Bahn Hamburg

I highly recommend Désirée. Especially in overcoming complex challenges and developing strategic directions. She uses her strong analytical skills to achieve effective results.


— Florian Hießl, VP, Global Head of Digital Internal Eco-System, Siemens

Thanks to Désirée’s support we significantly improved collaboration with our B2B partners in two key projects.


— Matthias Seeger, Head of Product Management and Marketing, Geno Broker