A little bit of brand courage goes a long way.
#brand #identity #positioning #research #strategy #narrative #trend-analysis #forecasting #content #audience-insighting #storytelling #editor-in-chief #creative-direction #culture #organizational-brand-culture #leadership #workshops #moderation #event-hosting
Explore new perspectives
I help you gain a bigger perspective on your brand: Look outside your playing field, view the wider social and cultural context, and explore new avenues that increase relevance and fan-dom.
Get a clear picture
I help you approach your challenges with a strategic approach in order to get to the core of the challenge, enabling you to confidently move forward.
Drive value through brand strategy
I help you develop a flexible, value-focused brand approach – turning service into a product offering and audiences into fans.
Experiment with new forms of brand expression
I help you identify areas of growth and develop pilot projects that aim at increasing your audience impact. We'll use creativity to explore new brand engagement possibilities.
Brand identity for authentic.network
Identification and development of brand values, refining of the initial mission statement, ongoing brand leadership advisory.
Content strategy for Phoenix Contact
Identification of content strengths, development of an overarching content strategy.
Brand partnerships for Geno Broker
Development of customer journeys, target group segmentation and core messaging, communication channel strategy, development of partner communication formats.
Digital brand ecosystem for Siemens
Development of an overarching Siemens Corporate brand and content footprint in the digital space, channel focus and prioritization, long-term brand development.
Brand & design for Omshibi Wellness
Development of overarching brand strategy, website design, channel strategy, logo design.
Communication advisory for Shanna Paxton Photography
Initial brand strategy development, brand messaging and marketing rollout advisory.
She has been a crucial element in our marketing strategy, helping us to avoid doing everything “just because”, really thinking through what we want our company to represent, and how we want our company to communicate through social media, events, and branding.
Not enough business owners take a step back and think about their marketing as carefully or thoroughly as Désirée has helped us to do.
Jeff Gibson, Head of Marketing, Shanna Paxton Photography
Entrepreneurial brands // authenic.network, Omshibi, Shanna Paxton Photography, The Creative Insider Podcast // Established brands // Siemens, BYK Chemie, Swarovski, Consorsbank, Aareal Bank Group, Geno Broker, DATEV, Phoenix Contact, GlaxoSmithKline, Jacobs (Mondelez), LichtBlick, Rodenstock // Agencies // fischerAppelt, Leo Burnett, Virtual Identity, RTS Riegerteam, Shift Strategy Consultants, Serviceplan Group, Publicis Groupe