Désirée Bambynek

Désirée

When inspiration suffers diffusion

Let’s talk about the wave of creativity that was unleashed in the turbulent first half of 2020. Solidarity and social isolation pushed the use of digital possibilities to new horizons. The number of Instagram Live streams increased 70% between March and April alone. People are just not meant to be alone, and the world put …

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Dear brands

A personal letter to our global business drivers: our brands. And a call for a marketing revolution.