I help you get unstuck, see things differently and confidently move forward.

My story

I am German-American and eldest daughter of two entrepreneurs. I was born and raised in San Diego, Atlanta and Paris, and spent my childhood on the move, hopping from one metropol to the next every 2-3 years.

When I wasn’t adapting to a new school and finding friends, I was writing essays and imagining what it would be like to live an entrepreneur’s life.

As high school freshman and sophomore, I was reporter and anchor for the CNN Student Bureau partner program at my high school in Atlanta. At the early age of 15, I took my first professional steps into journalism and began paving the way for a diverse career.

Getting into branding

A copywriting intership at Publicis swiftly pulled me into the communications and branding industries, where I fell in love with the idea of telling stories and helping others make things happen.

I learned the ropes of brand execution in digital agencies before dedicating myself to the strategic side of the business in specialized agencies.

A decade full of experience

Today, I look back on 10+ years developing brand, communication and content strategies for both Fortune 500 companies and local big players – from brand positioning to content storytelling, social media strategies and execution facilitation.

I fulfilled my childhood dream of entrepreneurship in 2014 – following in my parents’ footsteps – consulting and helping ambitious business owners build and grow their brands in the Greater Seattle area.

Professional diversification

Today, I work on international projects from my (current) home base in Frankfurt am Main, Germany. I am an active entrepreneur in strategy and brand development, while consulting part-time as Lead Strategist at fischerAppelt, Germany’s PR Agency of the Year and WuV Agency of the Year 2019.

I am still true to my journalist roots and publish a bi-annual e-journal, a personal newsletter and am founder of the strategy learning space Think like a Strategist.

Expertise

BRAND

Brand Strategy & Positioning
Core Messaging & Brand Narrative
Communication Strategy (Content, PR, Social Media)

EXPERIENCE

Brand & Campaign Concept
Creative Direction

WORKSHOPS & LEARNING

Presentation Design & Storytelling
Workshop Development
Professional & Personal Coaching

EXECUTION ADVISORY

Execution Framework & Roadmapping
Process & Workflow Advisory

Bio

SMALL BRANDS

Geno Broker, The Creative Insider Podcast, Omshibi, Shanna Paxton Photography

BIG BRANDS

Siemens, BYK Chemie, Swarovski, Consorsbank, Aareal Bank Group, DATEV, Phoenix Contact, GlaxoSmithKline, Jacobs (Mondelez), LichtBlick, Rodenstock

AGENCIES

fischerAppelt, Leo Burnett, Virtual Identity, RTS Riegerteam, Shift Strategy Consultants, Serviceplan Group, Publicis Groupe