Hey and welcome. I am a business-savvy brand strategist, creative consultant, writer, editor and host. Our dynamic business landscape (and my curious mind) continuously pull me into new fields of interest, expanding my professional expertise on a regular basis – and most definitely accounting for my diverse skill range.
I have spent over a decade in some of the industry’s leading brand, digital and communication agencies. My client work spans from advising DAX-corporations in brand leadership and development, to helping young brands establish their identity and gain momentum.
My cultural fluidity stems from my German-American roots and an international upbringing. I have a knack for slipping into others’ perspectives, understanding driving needs and mindsets, and leading with empathetic resolve.
I have been an active entrepreneur in brand strategy and creative business since 2014, both in Germany and the USA. I currently consult part-time as Lead Strategist at fischerAppelt (WuV 2020 Agency of the Year and Germany’s PR Agency of the Year), and collaborate with entrepreneurial and creative brands through my independent Studio.
I also have a strong sense for words, which goes a long way in strategy, but also drives me to formulate perspectives on business, brand and individualisation, which I publish in my newsletter.
In 2021, I co-founded and co-host The Creative Insider, a platform and podcast helping creatives navigate their way to becoming accomplished professionals.