Désirée Bambynek is founder, lead strategist, writer, moderator and creative. Her 15-year experience spans advising global organizations in shaping value-driven brands and building brand ecosystems, to helping young brands craft their identity and gain momentum.

In her most recent roles as Lead Strategist, Director International Growth & Strategy, and Managing Director, Désirée has been responsible for setting strategic direction, shaping international brand strategy as well as innovating positioning and portfolio.

In 2018 she launched her newsletter, The Brain Itch, and later created Strategy Snacks as an audio-visual extension in 2022. She is also co-founder of The Creative Insider, a podcast turned community and platform for architects, cg artists and designers.