Désirée Bambynek

I'm a strategist-at-large with a keen understanding of the big picture.

I am a global brand and business strategist, executive and international advisor, communicator, industry curator, editor, creative and host. I connect concepts and synthesize information to unravel modern-day complexities.


I am a German-American multi-hyphenate business leader. Whenever I have felt my field becoming too small for my ideas – I like to think big – I worked to evolve and expand my own job description. I consider myself lucky to have worked with and for very innovative people who have recognized my talents. This and my own evolutionary career approach account for over a decade in communications in various roles – from brand strategy and business development, to strategy execution and operations.

I love when a fresh challenge pushes me into new areas and allows me to add a new puzzle piece to the bigger picture. (Consequently, looking for new challenges means I have a lot of Aha-moments along the way.)

Among my strengths is a keen, empathic business understanding coupled with cultural perspective. I am a German-American global citizen, currently working internationally from Frankfurt am Main, Germany. I have a knack for slipping into others’ perspectives, understanding driving needs and mindsets, and leading with empathetic resolve.


I have always been pulled toward progressive and trailblazing environments. I am humbled to have been invited to contribute to some of the industry’s leading brand, digital and communication agency teams. My client work spans from advising DAX-corporations in brand leadership and growth, to helping young brands establish their identity and gain momentum.

From corporate to product, I’ve run the fast-paced consumer race for top FMCG brands and gone the long mile with the pharmaceutical big leagues.

I have been an active entrepreneur in brand strategy and business consulting since 2014, both in Germany and the USA. I am currently building new international business models and responsible for the international agency brand as Director International Growth at fischerAppelt (WuV 2020 Agency of the Year and Germany’s PR Agency of the Year 2020). I also support business and brand leaders in their growth through my independent Studio.

why stop there


Co-founder and co-host The Creative Insider, a platform and podcast helping creatives become accomplished professionals, launched 2020


The Brain Itch Newsletter

Found in Translation, Trend Report Digital and International, 2021

Faces Of Oly, Photo exhibition, 2014

Putting Out Fires, Local Editorial, 2014

Brand As A Publisher, two-part report, Virtual Identity Blog, 2011


Moderator of the global Bayer Your Life Initiative Kick-Off, 2021

Reporter and Anchor, CNN Student Bureau Program, 1999–2001