*multi-cultural, multi-hyphenate, hungry, fluid strategic thinker, brand builder and creative at large.
I am German-American and eldest daughter of two entrepreneurs. I was born and raised (for the most part) in San Diego, Atlanta and Paris, and spent my childhood on the move, hopping from one metropol to the next every couple of years.
When I wasn’t finding my way around a new school, I was writing essays and trying to make sense of an increasingly contradictory and fragmented consumer-driven world (– at least to me. And, yes, I was a serious kid.).
At the early age of 15, I took my first professional steps into journalism and began paving the way for a diverse career ahead:
I applied and got into the very coveted CNN Student Bureau partner program at my high school in Atlanta, GA. So my freshman and sophomore years were spent interviewing, shooting and producing news segments as reporter and anchor. Needless to say, I was hooked.
A copywriting intership at Publicis swiftly pulled me into the communications and branding industries during my Baccalaureate, where I fell in love with the idea of telling stories and helping brands make things happen.
I learned the ropes of brand execution in digital agencies before dedicating myself to the strategic side of the business in specialized agencies.
Today, I look back on 10+ years developing brand, communication and content strategies for globally active DAX companies and local big players – from brand positioning to content storytelling, social media strategies and execution facilitation.
I fulfilled my childhood dream of entrepreneurship in 2014 – following in my parents’ footsteps – consulting and helping ambitious business owners build and grow their brands in the Greater Seattle area.
Today, I work on international projects from my (current) home base in Frankfurt am Main, Germany. I am an active solopreneur in strategy and brand development, while consulting part-time as Lead Strategist at fischerAppelt, Germany’s PR Agency of the Year and WuV Agency of the Year 2019.