Unraveling business challenges is my personal sugar high.
I am a brand and business strategist, international growth advisor, industry curator, editor, communicator, creative and host. Whenever I have felt my field becoming too small for my ideas – I like to think big – I expanded my own job description. This career approach accounts for over a decade in communications – from brand strategy and business development, to operational execution and operations.
I love when a fresh challenge pushes me into new areas and allows me to add a new puzzle piece to the bigger picture. (Consequently, looking for new challenges means I have a lot of Aha-moments along the way.)
Among my strengths is a keen, empathic business understanding from a cultural perspective. I am a German-American globetrotter, currently working internationally from Frankfurt am Main, Germany. I have a knack for slipping into others’ perspectives, understanding driving needs and mindsets, and leading with empathetic resolve.
I have been lucky to have been part of some of the industry’s leading brand, digital and communication agencies. My client work spans from advising DAX-corporations in brand leadership and growth, to helping young brands establish their identity and gain momentum.
From corporate to product, I’ve run the fast-paced consumer race for top FMCG brands and gone the long mile with the pharmaceutical big leagues.
I have been an active entrepreneur in brand strategy and business consulting since 2014, both in Germany and the USA. I am currently building new international business models as Director International Growth at fischerAppelt (WuV 2020 Agency of the Year and Germany’s PR Agency of the Year 2020). I also support business and brand leaders in their growth through my independent Studio.
I have a strong sense for words, which goes a long way in strategy, but also drives me to formulate perspectives on business, brand and individualisation, which I publish in my newsletter.
In 2021, I co-founded and co-host The Creative Insider, a platform and podcast helping creatives navigate their way to becoming accomplished professionals.